A Brand is more than a logo or a set of communication tools. It is the alpha-omega of all the perceptions about an organization. It is everything. It is the result of every communication of the organization and every action. It is the sum and substance of everything it does.
- Use print files for commercial printing (4-color)
- Use graphics files for screen printing and large graphics (2-color)
- Use web files for web and digital (digital)