Brand Guidelines

A Brand is more than a logo or a set of communication tools. It is the alpha-omega of all the perceptions about an organization. It is everything. It is the result of every communication of the organization and every action. It is the sum and substance of everything it does.




INSTRUCTIONS:
  • Use print files for commercial printing (4-color)
  • Use graphics files for screen printing and large graphics (2-color)
  • Use web files for web and digital (digital)

School Logo

This primary logo will be used on all daily correspondence, sponsorships, advertisements, promotional items, signage, etc. This logo is used to give to the public.

Horizontal

Use the horizontal logo when space is limited vertically.


LOGO

Both the horizontal and vertical logos are the preferred logos that should be used in all 2-color applications, using the Pantone Matching System (PMS) colors PMS 289 and PMS 110.

PRINT (4-color/.pdf)
GRAPHICS (2-color/.pdf)
DIGITAL (.png)


In applications of black and white, use solid black logo.

PRINT/GRAPHICS (.pdf)
DIGITAL (.png)


LOGO - REVERSE

For instances when the logo does not provide enough contrast on a background, use the color reverse (2-color or 4-color) or white reverse versions of the logo.


Color Reverse

PRINT (4-color/.pdf)
GRAPHICS (2-color/.pdf)
DIGITAL (.png)



White Reverse

PRINT/GRAPHICS (.pdf)
DIGITAL (.png)

Vertical

Use the vertical logo when space is limited horizontally.

LOGO

Both the horizontal and vertical logos are the preferred logos that should be used in all 2-color applications, using the Pantone Matching System (PMS) colors PMS 289 and PMS 110.

PRINT (4-color/.pdf)
GRAPHICS (2-color/.pdf)
DIGITAL (.png)


In applications of black and white, use solid black logo.

PRINT/GRAPHICS (.pdf)
DIGITAL (.png)

LOGO - REVERSE

For instances when the logo does not provide enough contrast on a background, use the color reverse (2-color or 4-color) or white reverse versions of the logo.



Color Reverse

PRINT (4-color/.pdf)
GRAPHICS (2-color/.pdf)
DIGITAL (.png)



White Reverse

PRINT/GRAPHICS (.pdf)
DIGITAL (.png)

Typography-Only

The type-only logo can be utilized in areas where space is extremely limited and the horizontal or vertical logo is not applicable.


TYPO-ONLY LOGO


PRINT (4-color/.pdf)
GRAPHICS (2-color/.pdf)
DIGITAL (.png)


In applications of black and white, use solid black logo.

PRINT/GRAPHICS (.pdf)
DIGITAL (.png)

TYPE-ONLY LOGO - REVERSE

For instances when the logo does not provide enough contrast on a background, use the color reverse (2-color or 4-color) or white reverse versions of the logo.



Color Reverse

PRINT (4-color/.pdf)
GRAPHICS (2-color/.pdf)
DIGITAL (.png)



White Reverse

PRINT/GRAPHICS (.pdf)
DIGITAL (.png)

Website logo

Only use this logo as part of a larger graphic design.

PRINT (.pdf)
DIGITAL (.png)

Seal Logo

Use this logo when seal logo is needed.

PRINT (4-color/.pdf)
GRAPHICS (2-color/.pdf)
DIGITAL (.png)

PRINT/GRAPHICS (.pdf)
DIGITAL (.png)

PRINT/GRAPHICS (.pdf)
DIGITAL (.png)

Athletic Logo

Use this logo when athletic logos are needed.

PRINT (.pdf)
DIGITAL (.png)

PRINT (.pdf)
DIGITAL (.png)

PRINT (.pdf)
DIGITAL (.png)


PRINT (.pdf)
DIGITAL (.png)

PRINT (4-color/.pdf)
GRAPHICS (2-color/.pdf)
DIGITAL (.png)

Mission Logo

Use this logo when displaying our mission statement.

PRINT (4-color)
GRAPHICS (2-color)
WEB (digital)

PRINT (4-color)
GRAPHICS (2-color)
WEB (digital)

Color

For Print


CYMK colors are to be used when displaying our colors in commercial printing and graphic projects.

For Digital


RGB colors are to be used when displaying our colors in digital projects.

Typography

For Email | Documents

Georgia is the primary font for emails and documents and is used for headlines, subheads, body copy, calls to action, etc. It is also an acceptable font for all internal and external letters or documents created in-house.

Headlines and subheads are preferred in the bold weight and can be used in all caps or upper and lowercase. Copy is set in 80% or 100% black.

Use sufficient line spacing and leading for easy readability.



Arial is the secondary font for web and can be used for subheads, body copy, emphasis, etc.

Copy is set in 80% or 100% black.

Use sufficient line spacing and leading for easy readability.

For Print

Gotham is the primary font for print Acceptable for headlines, subheads, body copy, calls to action, etc.

Headlines and subheads are preferred in medium or bold weights and can be used in all caps or upper and lowercase. Copy is set in 80% or 100% black.

Use sufficient line spacing and leading for easy readability.



Minion Pro is the secondary font for print and can be used for subheads, body copy, emphasis, etc.

Copy is set in 80% or 100% black.

Use sufficient line spacing and leading for easy readability.


Unacceptable Usage

Do not use color reverse on non-complementary colored backgrounds.

Do not use in any other colors other than the primary 2-color or 4-color builds, color reverse, white reverse or black.

Do not crop the logo.

Do not use solid color logo other than black and white reverse.

Do not distort the proportion of the logo.


Do not use the icon without the typography.

Questions about usage or need additional file types? Please contact Erica Tituana.

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