Brand Guidelines

A Brand is more than a logo or a set of communication tools. It is the alpha-omega of all the perceptions about an organization. It is everything. It is the result of every communication of the organization and every action. It is the sum and substance of everything it does.

OLGCHS horizontal logo

INSTRUCTIONS:

Use print files for commercial printing (4-color)
Use graphics files for screen printing and large graphics (2-color)
Use web files for web and digital (digital)

Seal Logo

School Logo

This primary logo will be used on all daily correspondence, sponsorships, advertisements, promotional items, signage, etc. This logo is used to give to the public.

Horizontal

Use the horizontal logo when space is limited vertically.

LOGO

OLGCHS horizontal png logo

Both the horizontal and vertical logos are the preferred logos that should be used in all 2-color applications, using the Pantone Matching System (PMS) colors PMS 289 and PMS 110.

PRINT (4-color/.pdf)
GRAPHICS (2-color/.pdf)
DIGITAL (.png)

OLGCHS horizontal png black and white logo

In applications of black and white, use solid black logo.

PRINT/GRAPHICS (.pdf)
DIGITAL (.png)

LOGO - REVERSE

For instances when the logo does not provide enough contrast on a background, use the color reverse (2-color or 4-color) or white reverse versions of the logo.

OLGCHS horizontal png blue background logo

Color Reverse

PRINT (4-color/.pdf)
GRAPHICS (2-color/.pdf)
DIGITAL (.png)

White Reverse

PRINT/GRAPHICS (.pdf)
DIGITAL (.png)

Vertical

Use the vertical logo when space is limited horizontally.

LOGO

Both the horizontal and vertical logos are the preferred logos that should be used in all 2-color applications, using the Pantone Matching System (PMS) colors PMS 289 and PMS 110.

PRINT (4-color/.pdf)
GRAPHICS (2-color/.pdf)
DIGITAL (.png)

OLGCHS vertical png black and white logo

In applications of black and white, use solid black logo.

PRINT/GRAPHICS (.pdf)
DIGITAL (.png)

LOGO - REVERSE

For instances when the logo does not provide enough contrast on a background, use the color reverse (2-color or 4-color) or white reverse versions of the logo.

OLGCHS vertical png color reverse logo

Color Reverse

PRINT (4-color/.pdf)
GRAPHICS (2-color/.pdf)
DIGITAL (.png)

OLGCHS vertical png white reverse logo

White Reverse

PRINT/GRAPHICS (.pdf)
DIGITAL (.png)

Typography-Only

The type-only logo can be utilized in areas where space is extremely limited and the horizontal or vertical logo is not applicable.

TYPO-ONLY LOGO

PRINT (4-color/.pdf)
GRAPHICS (2-color/.pdf)
DIGITAL (.png)

OLGCHS typo-only png black and white logo

In applications of black and white, use solid black logo.

PRINT/GRAPHICS (.pdf)
DIGITAL (.png)

TYPE-ONLY LOGO - REVERSE

For instances when the logo does not provide enough contrast on a background, use the color reverse (2-color or 4-color) or white reverse versions of the logo.

OLGCHS typo-only png color reverse logo

Color Reverse

PRINT (4-color/.pdf)
GRAPHICS (2-color/.pdf)
DIGITAL (.png)

OLGCHS typo-only png white reverse logo

White Reverse

PRINT/GRAPHICS (.pdf)
DIGITAL (.png)

Website logo

Athletic Logos

Use this logo when athletic logos are needed.

PRINT (.pdf)
DIGITAL (.png)

GC Falcon logo

PRINT (.pdf)
DIGITAL (.png)

PRINT (.pdf)
DIGITAL (.png)

PRINT (.pdf)
DIGITAL (.png)

GC block variations

PRINT (4-color/.pdf)
GRAPHICS (2-color/.pdf)
DIGITAL (.png)

Mission Logo

Color

For Email | Documents

Georgia is the primary font for emails and documents and is used for headlines, subheads, body copy, calls to action, etc. It is also an acceptable font for all internal and external letters or documents created in-house.

Headlines and subheads are preferred in the bold weight and can be used in all caps or upper and lowercase. Copy is set in 80% or 100% black.

Use sufficient line spacing and leading for easy readability.

Georgia font graphic